Introduction: Facing the Market Challenges
Our task was to list and sell a stunning, three-bedroom condo in Lincoln Park, which our clients had fully renovated only 11 months prior. Due to an unexpected job transfer, the clients needed to sell the property during a difficult winter market, aiming to recover their investment.
Our Strategy: Careful Staging and Accurate Pricing
In close collaboration with the sellers, we staged and presented the condo to accentuate its best features. We priced the property to reflect a $130,000 increase from the previous sale 11 months earlier, trusting that the renovation and prime location would attract buyers despite the seasonal market challenges.
Prompt Results: A Win-Win Situation
The property hit the market on a Thursday, and we hosted an open house that Sunday. The first visitor at the open house instantly fell in love with the condo. The sellers were able to secure a profitable return, while the buyers obtained a beautiful condo in sought-after Lincoln Park at a fair price. It was the ideal outcome for both parties!
Conclusion: Sold in 4 Days at 96.8% of the Listing Price
Our well-planned strategy, including staging, presentation, and pricing, resulted in a successful sale within just 4 days, with the property selling for 96.8% of the listing price. This case study demonstrates the power of a well-executed marketing plan in overcoming challenging market conditions and ensuring satisfaction for both sellers and buyers.