Selling A Home

CASE STUDY: 1257 W Wrightwood

This custom-built home is situated on a 48’ wide lot in the northwest Lincoln Park area. The homeowner worked with JDL (Jim Letchinger, developer of numerous single-family homes as well as Number 9 Walton St) and consulting architect Dan Wheeler of Wheeler Kearns (recipient of numerous awards for his residential and commercial work).

Expansive windows and multiple exposures are featured to allow natural light to flow into the home from morning to twilight. This contemporary home also features steel beams, brick walls, floating wood ceiling panels, and metal-framed windows; all coming together to create a feeling of sophistication and warmth, blended with an articulate and purposeful use of multiple design elements.

Our goal was to draw luxury home buyers to a section of Lincoln Park that is considered a bit off the beaten path. The enticement was the incredible construction quality of the home, the pedigree of the architect and builder, and the unique design of the home that allowed an interplay between the interior and exterior spaces. Over the course of a year, three offers were considered by the sellers. We ultimately closed with a family that fell in love with the home at first sight; originally from New Zealand, they loved the modern design and connection between the interior and exterior spaces…exactly what our clients loved the many years they called 1257 home.

SOLD for $2,600,000 | www

CASE STUDY: 1845 N Burling

Situated on one of Lincoln Park’s premier tree-lined streets, 1845 N Burling is a custom home that was built especially for our clients who made 1845 their family home for 18 years. Originally listed by another brokerage firm in May of 2018, the home had been on the market for 6 months when the homeowner contacted me to discuss how I would position the home for a successful sale in such a difficult market.

My recommendations included paint touch-up, light staging, new photographs, video, a revamped brochure, and to refocus the marketing copy on the inherent construction quality of the home. We listed the home February 2019 and in spite of the tough market conditions had 1845 under contract by April 23.

We ultimately closed with a family that moved to Chicago from London and renting in Lincoln Park at the time they first visited the house. They fell in love with the extraordinary outdoor space, superb location, and overall quality of the home and finishes.

SOLD IN 79 DAYS when the average market time for comparable properties was 179 days. | www

CASE STUDY: 745 W Dickens #2

We listed a beautiful, light-filled, three-bedroom condo in the heart of Lincoln Park that had been fully renovated by our clients after their purchase just 11 months prior. Our clients had an unexpected job transfer and needed to sell their condo in a tough winter market, at a price that recouped their investment.

We worked closely with the sellers to stage and position the condo. We listed the condo at a price reflecting a $130,000 increase over the closed sale 11 months prior. We hit the market on Thursday and at our Sunday open house, the very first guest fell in love. Our sellers walked away with a nice return and the buyers got a good price for a gorgeous condo in hot Lincoln Park. It was a match made in heaven!

SOLD IN 4 DAYS FOR 96.8% of the listing price | www