Introduction: The Clients and Their Beautifully Upgraded Condo
A delightful couple, with whom I had previously worked to purchase their gorgeous, new construction condo 18 months prior, reached out about selling their condo due to a job transfer to the east coast. Our clients added substantial upgrades, including a beautifully appointed private roof deck with extensive landscaping and custom lighting. The upgrades, along with a wife who has impeccable taste and a keen eye for design and style, left very little to be done in terms of staging and preparing the home for the market.
Our Strategy: Setting a High List Price and Showcasing the Upgrades
We set the bar high for the list price, confident in the exceptional quality of the property and the upgrades our clients had made. Our goal was to capitalize on the condo’s unique features and design elements to attract potential buyers and achieve the best possible sale price.
Results: Sold in 7 Days for 97.7% of the List Price
Our targeted marketing strategy and attention to detail in showcasing the property’s exceptional upgrades paid off. The closed sale price of $830,000 set the record for the highest sale of a 1500 square foot condo in the neighborhood, and the property went under contract in less than a week. This case study demonstrates the effectiveness of a well-executed marketing plan in achieving outstanding results for clients in a short period of time.
