From First Meeting to Besties: Why Alison Fragale’s “Likeable Badass” Is a Must-Read
My introduction to Alison was anything but ordinary. A trusted friend and long-time client called me with: “D, sending you a referral. The husband is joining my firm as a Partner. His wife is some superstar negotiating expert. Make them happy.” click (Jon is a man of few words).
And just like that, I was set to meet Alison Fragale, a behavioral scientist and renowned negotiation expert. I’ll admit, I was a nervous wreck heading to the fist meeting. But fast forward nine years, and Alison has become more than just a client—she’s a dear friend and the go to gal I turn to for advice on, well, pretty much everything.
“To all you Likeable Baddasses out there, now is the time to band together! Buy a book and gift a book to your favorite Likeable Baddass!”
Alison truly embodies what it means to be a “Likeable Badass.” She’s a woman who empowers others to achieve their goals, both in their careers and personal lives. Her professional achievements are remarkable: she’s a Professor at Kenan-Flagler Business School at UNC, holds a Ph.D. in Organizational Behavior from Stanford, and has a rich background as a former management consultant with McKinsey.
Her research has been featured in top publications like The Wall Street Journal and The Financial Times, among others. Yet, despite all of this, what sets Alison apart is her ability to translate her academic expertise into practical, actionable advice that anyone can apply.
Alison’s upcoming book, Likeable Badass: How Women Get The Success They Deserve, is scheduled for release on September 3, 2024, and it’s a book that I can’t recommend highly enough. Drawing on two decades of research into power, status, and perception, Alison reveals the strategies women need to be both respected and liked in the professional world. This book is far from a dry academic text; it’s a compelling mix of behavioral science, practical advice, and inspiring stories from women who have successfully navigated their own paths.
Whether you’re advancing in your career, negotiating for a raise, or simply looking to assert your presence with confidence, Likeable Badass offers the tools and insights you need. Alison’s ability to blend scientific rigor with relatable, real-world advice makes this book an invaluable resource for anyone looking to enhance their professional journey.
If you’re ready to elevate your career and embrace your inner likeable badass, I encourage you to preorder your copy of Likeable Badass today. It’s more than just a book; it’s a guide to ensuring you receive the recognition and success you deserve.
Preorder Alison’s New Book
Likeable Badass: How Women Get the Success They Deserve will be published by Penguin Random House in fall 2024 and is available for preorder on Alison’s website:
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Likeable Badass: How Women Get the Success They Deserve
