Should You Hire A Professional To Take Your Listing Photos?
Selling your home means putting a lot of thought into how it looks. You’ll want to clear the clutter, give it a fresh coat of paint, or maybe even hire someone to stage it with curated furniture and artwork. Yet if you’re not paying as much attention to the photos that accompany your listing, you might not be getting as many potential buyers. The right pictures can make your property stand out and spark interest. This is why it could be a good idea to hire a professional photographer to document your house before putting it on the market.
Even though we likely have a high-quality camera in our pocket, thanks to smartphones, that doesn’t automatically give us a professional’s eye for detail. Pros skillfully use lighting, angles and staging to highlight the most attractive qualities of any room or facade. He or she should know exactly how to make a listing look more appealing. That means your home may sell faster and for more money.
Your property should look its best to entice buyers, and that begins before they even see it in person. For more reasons why hiring a pro for your listing photography makes sense, see the accompanying infographic.
Author bio: Eric Krattenstein’s extensive marketing experience began at a boutique marketing agency where he developed dozens of successful innovative marketing strategies for brands ranging from startups to Fortune 500s. Prior to joining Asset Based Lending in 2016, Krattenstein served as U.S. Chief Marketing Officer for a European enterprise software company where he spearheaded the company’s expansion into the United States and Canadian markets. In his current role as Chief Marketing Officer, Krattenstein leads Asset Based Lending’s Sales and Marketing team that helps upward of 40 to 50 real estate investors close hard money loans each month.